eAuction Desktop
eAuction Mobile
Project Description:
The project focused on designing a responsive website layout for our developer team. Consisting of three software engineers and two UX designers, we prioritized both aesthetics and functionality. After a 5-day UX design sprint, developers took over. Overall, the project was completed in 10 days, demonstrating an ability to meet requirements in a short period of time. This success showcased not just a blend of creativity and technological skill but also emphasized the crucial importance of communication as a preparation for a real-world working environment.
My Role:
Communication with Developers: Collaborated with developers and my UX teammate, ensuring clarity and alignment, while contributing to MVP decisions and overall project scope.
Low-Fidelity Sketches: Creating basic visual for rapid idea iteration and refinement.
High-Fidelity Design: Shaped the project's visual identity, color palette, illustrations, and branding, ensuring alignment with both the brand essence and developer team requirements.
Usability Testing: Conducted tests with users to validate and improve the design's usability on mid-fidelity stage.
Documentation and Final Presentation: Collected presentation materials and collaboratively showcased final designs and prototypes with my UX teammate.
Target Users:
Primary: Users who place bids on items with the expectation of securing a favorable bargain.
Secondary: Users who looking to sell their items.
Problem Statement:
<aside> 💡 Online bargain hunters need a convenient and efficient online marketplace because they want to easily bid for and sell items.
</aside>
Workflow:
On Day 1, we aligned with developers, choosing an online auction theme based on team strengths, project requirements and previous experience. Analyze, Communication, and User Testing stages were challenging but fostered a "try fast, fail fast" mindset. After the Design Team Presentation on Day 5, the process became smoother, with minimal adjustments, thanks to early alignment and consideration of implementation feedback. We continued to assist developers until Day 10, ensuring a successful project that capitalized on early communication and iterative design.